Reebok inspires people to move with unique campaign

Reebok - ZPump FusionOne of the most unique advertisements is going viral in Korea.

In a campaign to promote active lifestyle and its new line of sport shoes, Reebok set up a surprise duel game at the subway station. The game matches two people on opposite platforms challenging them to battle their competitor and the winners are gifted with a free pair of ZPump shoes, to encourage them to continue with their healthy lifestyles. This genius marketing technique set in a fun game inspires people to move.

Reebok Advert campaign:

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